Word of Mouth Marketing

Here are a few suggestions for spreading the word:

• Tell your friends and colleagues about this site, my blog and my books
  • In person
  • Via your social media accounts
  • On your website
  • In your blog
  • In your newsletters and presentations
• Buy books to give to other people
• Write a book review and post it on Amazon, iBooks, etc.
  • Click here for some useful guidelines on writing book reviews
• Email links to the Resources and Q&A sections of this site to people you know would find them useful
  • Ask your company to buy copies of my books to give to employees or to clients. Like bags, shirts, and paperweights, the novels are relatively inexpensive; unlike them, the books are full of important insights about work, life, love, gender issues, balance, and success.
  • Volume discounts are available for 50-99 books and 100 or more books. Click here to request more information
• Suggest me as a speaker for an upcoming event, conference or meeting
  • Click here for more information about my background, credentials, and books
  • Click here for popular speech topics
• Host a book-signing event or feature a book-signing as part of another event for your women’s affinity or other group
• Recommend Lost Wyoming or A Merger of Equals to your book club
• Recommend Working Easier to nonprofit organizations and their board members
• Recommend The Productive Culture Blueprint to lawyers, law firms and members of corporate law departments and other corporate staff groups

Guidelines for Writing Book Reviews

One modern version of browsing through bookstores is to search on Amazon, iBooks, and so on for titles with lots of reviews. While thoughtful 4- and 5-star reviews presumably impress readers more than single-sentence or bad reviews, the key metric appears to be the number of reviews. The more reviews a title has, the better.

If you would like to post a review of Lost Wyoming, here’s how to go about it:

OPTION 1 

1. Write a 4-6 sentence review.
–Readers find it useful when reviewers: (a) include nothing or at most a sentence or two summarizing the plot (and without any spoilers); (b) devote the bulk of the review to what you thought of the writing, the themes and messages, the characters, the storyline, etc.; and (c) are specific about what you loved or hated, what drew you to -or left you cold about- the characters and the story, what you loved -or didn’t- about the writing, and what moved or challenged or inspired or disappointed you.

2. Post the review on Amazon. Feel free to use a screen name or the generic “Amazon Customer” if you would prefer not to post under your actual name.

3. If you have a few more minutes and don’t mind another step, tweak the review a bit (so Google won’t pick it up as repetitious content and possibly label it as spam), and then post it on iBooks if you have an iTunes account and, if not, then on Barnes & Noble and/or Google Books. If you’re into Goodreads, you may review there, too.

OPTION 2

1. Assign stars and write one sentence: for instance, 5 stars along with “I loved it” or one star along with “Not for me.”

2. Follow steps 2 and 3 from Option 1.

If it’s A Merger of Equals you’d like to review instead of Lost Wyoming, here are those links:
—Amazon
—Barnes & Noble  
—Google Books 
—Goodreads